Are my website visitors finding what they want, or are they getting frustrated and leaving too soon?

Your website reporting software will tell you how many "hits" you had, as if that's helpful. But it's really not. Insite Metrics tells you which individuals came to your website from which marketing sources — whether it's a specific print ad, a link from a website or an e-mail that you send out — and precisely what they did when they got there.

Did they make it to your product page, the one you just advertised? Did they download the spec sheet you wanted them to find? Did they find what they were looking for, or what you wanted them to find?

Just imagine how much easier it would be to land new business if you had that kind of information at your fingertips. Finally, your website would be working as hard as you are to turn qualified prospects into profitable customers.

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